promotion essay

Cory Maddocks

Samantha Mudd

English 151

September 30, 2010

Promotional Brochure

As our class walked along the streets of Ohio University we stopped at certain buildings on campus. As we stood there and looked at each building I was thinking to myself how no building seemed interesting to write about. Then we arrived at the Baker Center, the Grand Central Station of Ohio University. As I stood there I realized how many people come through this building. It seems like everyone comes through this building once a day. So I decided that the Baker Center would be a good idea to do my brochure on. In my paper I will be talking about how my brochure appeals to a certain audience, the purpose of making this brochure, and how my brochure appeals to ethos, logos, and pathos.

I decided to pertain this piece to either students that are planning on coming to Ohio University or new students that do not know what all the Baker Center has to offer. I didn’t discriminate on any race, gender, or ethnic background. I tried to pertain to all people. I broke my piece into 5 sections and broke the Baker Center floor by floor. I decided this would be a good idea so it would give the person who is reading it to get a sense of the different things in the center. I then wrote little descriptions under each place I put to give them a little information about that certain area. I also made each floor color coded to make it easier to differentiate one floor from another. I did this because people coming out of high school and people still in high school like colorful things and I thought this would be the best way to break it down for them. For the audience I believe I made it simple enough for them to understand what goes on in the Baker Center other than riding the elevators up and down.

The purpose of making a brochure of the Baker Center was to inform students about the Baker Center. When first time students enter the center all they see is the sets of elevators that bring students to the top and bottom of the big hill that Baker sits on. This piece gives the person an idea of what all Baker has to offer. I believe I fell short on going into more detail about each area. It only touches the surface on what each place does. For a student who has just arrived and for a student who is looking to come to OU I believe it gives them the opportunity to see what is in Baker and I hope they decided to come here so they can see for themselves what all Baker has to offer and to explore each place in more detail.

Aristotle, the father of rhetoric, came up with three main forms a rhetoric piece: Ethos, Logos, and Pathos. Ethos means the credibility as a writer. I believe I am a credible writer because I used all proper grammar and I have cited the website in which I received my information. Logos, as described by Aristotle, means appealing to logic. All of my findings came from Ohio University’s Baker Center website. This is the best source to find out this type of information because it’s the official website. Also, all the places I mentioned are all in the center and none of them are made up. The last form is Pathos. Pathos means how as a writer do you make you audience feel. I made the brochure very colorful and made them in fancy font so the reader can effectively read it and want to read it because of how it looks.

In conclusion, I picked to do a brochure of the Baker Center because it has so many options that students don’t really know and I believe students should know what this great place has to offer. Places range from eating options to clothing options to looking at art to conference rooms and beyond .I believe the center is a great recruiting tool to use when an incoming student is looking to choose between Ohio University and another school. The Baker Center is definitely an important place to both students and faculty members.

Works Cited

"Baker Center." Baker University Center. Ohio University. Web. 01 Oct. 2010. .