promotion essay

Cory Maddocks

Samantha Mudd

English 151

September 30, 2010

Promotional Brochure

As our class walked along the streets of Ohio University we stopped at certain buildings on campus. As we stood there and looked at each building I was thinking to myself how no building seemed interesting to write about. Then we arrived at the Baker Center, the Grand Central Station of Ohio University. As I stood there I realized how many people come through this building. It seems like everyone comes through this building once a day. So I decided that the Baker Center would be a good idea to do my brochure on. In my paper I will be talking about how my brochure appeals to a certain audience, the purpose of making this brochure, and how my brochure appeals to ethos, logos, and pathos.

I decided to pertain this piece to either students that are planning on coming to Ohio University or new students that do not know what all the Baker Center has to offer. I didn’t discriminate on any race, gender, or ethnic background. I tried to pertain to all people. I broke my piece into 5 sections and broke the Baker Center floor by floor. I decided this would be a good idea so it would give the person who is reading it to get a sense of the different things in the center. I then wrote little descriptions under each place I put to give them a little information about that certain area. I also made each floor color coded to make it easier to differentiate one floor from another. I did this because people coming out of high school and people still in high school like colorful things and I thought this would be the best way to break it down for them. For the audience I believe I made it simple enough for them to understand what goes on in the Baker Center other than riding the elevators up and down.

The purpose of making a brochure of the Baker Center was to inform students about the Baker Center. When first time students enter the center all they see is the sets of elevators that bring students to the top and bottom of the big hill that Baker sits on. This piece gives the person an idea of what all Baker has to offer. I believe I fell short on going into more detail about each area. It only touches the surface on what each place does. For a student who has just arrived and for a student who is looking to come to OU I believe it gives them the opportunity to see what is in Baker and I hope they decided to come here so they can see for themselves what all Baker has to offer and to explore each place in more detail.

Aristotle, the father of rhetoric, came up with three main forms a rhetoric piece: Ethos, Logos, and Pathos. Ethos means the credibility as a writer. I believe I am a credible writer because I used all proper grammar and I have cited the website in which I received my information. Logos, as described by Aristotle, means appealing to logic. All of my findings came from Ohio University’s Baker Center website. This is the best source to find out this type of information because it’s the official website. Also, all the places I mentioned are all in the center and none of them are made up. The last form is Pathos. Pathos means how as a writer do you make you audience feel. I made the brochure very colorful and made them in fancy font so the reader can effectively read it and want to read it because of how it looks.

In conclusion, I picked to do a brochure of the Baker Center because it has so many options that students don’t really know and I believe students should know what this great place has to offer. Places range from eating options to clothing options to looking at art to conference rooms and beyond .I believe the center is a great recruiting tool to use when an incoming student is looking to choose between Ohio University and another school. The Baker Center is definitely an important place to both students and faculty members.

Works Cited

"Baker Center." Baker University Center. Ohio University. Web. 01 Oct. 2010. .

Mason,Ohio

Cory Maddocks

Nestled away about 30 minutes north of Cincinnati is town named Mason. Back in the day Mason was known for their farming since the land layout was mainly flatland. The town was founded in the early 1800’s. Now, Mason is a thriving, industrialized suburban city. Mason, as a city, is a growing community and the education at Mason is second to none.

The biggest business that the city has to offer is Proctor and Gamble. This industry makes hygiene items that sell around the United States. Mason has also grown because of local businesses and local restaurants. Also, franchises like McDonald’s and Burger King have arrived in Mason. There are also three movie theaters throughout the city. All of the malls are really spread out. There would be a long stretch of road then a strip mall would show up with a whole bunch of different stores. If one decides to go into downtown Mason, one would see that it is a poorer neighborhood. If a person ventures out of downtown, it is more middle-class and upper class people. Most of the citizens of Mason, Ohio are white. There are very few African-Americans, Latinos, and Chinese citizens. The community does have a lot of burglaries. The upper class community has reported a lot of break ins the past couple years. Mason has grown from a majorly farming lifestyle to a big industrialized suburb of Cincinnati.

The Mason School District is an excellent school to attend. The Ohio School Board has been rated “Excellent” for three years in a row. Their nickname is the Mason Comets. They are green and white. The girl’s athletics are second to none. Their girls cross country, track, golf, softball, and basketball were all rated number 1 in the state of Ohio the past couple years. The boy’s sports programs are also very good. The football team and baseball team have advanced to the playoffs the past couple of years. There is always a negative side to a school. The school not only is known for their sports programs, but also for drugs and alcohol issues. The school is very famous for drug trafficking. The upper class students who are able to buy the drugs sell a lot to the middle and lower class kids in the school. There have also been huge alcohol problems. The school has had a student die from alcohol issues for ten straight years in a row. Mason High School is a very good educational school and sporting school, but has struggled over the years with drug and alcohol abuse.

Just like the average high schools all across the state of Ohio and beyond, Mason High school struggles with drug and alcohol abuse by teenagers in the school. But don’t let that negatively affect the way one looks at the school. The city itself has grown from a small farming community to a very large industrialized city. There are plenty options to keep yourself happy in Mason, Ohio.